Sociologist Jiří Boudal is the co-owner and managing director of the Behavio Labs company which focuses on the rules of subconscious and intuitive decision making. He helps his clients with researches, strategies and marketing trainings. In his work, he emphasizes simplicity and data clarity.
Jiří focuses mostly on branding and communication. However, there are more and more clients, such as Raiffeisenbank, McDonald’s and Deloitte, that ask for help in the field of recruiting, HR branding and employee engagement.
As a former lobbyist, Jiří managed to successfully push through several anti-corruption laws. He also worked in advertising and created various viral campaigns.