Businessman and manager Petr Hovorka started his first business when he was only 19 years old. For 13 years, he co-owned and led the largest Czech calendar publishing house Helma and co-founded the INSIDERS internal communication agency.
He eventually found out that the profession closest to his heart is employer branding and his place at the BrandBakers company. He now focuses on creating and implementing strategies and managing new projects.
Petr brings his know-how about building relationships in business to the HR world. Employer branding is not a marketing avant-garde for him but a vital leadership concept for increasing the value of businesses.