🌐 Having a few selected ambassadors isn’t enough – you need a system that develops them with purpose, supports them long-term, and measures their real impact.

📚 The authors of The Magic of Employee Influence – recommended by the official LinkedIn Book Club – and creators of a methodology now used by LinkedIn teams worldwide (from global corporations to family-run businesses and tech startups) will share their top tips for building employer branding on LinkedIn.

📌 In this session, you’ll learn:
👉 Why having a few active colleagues on LinkedIn (even if they’re great) just isn’t enough
👉 What kind of tone of voice builds trust – and why authenticity matters, but so does protecting your brand’s reputation
👉 The three most common blind spots in ambassador programs that are already “up and running”

💡 After 11 years of consulting for top local and international brands, we’ll share:
👉 The three key decisions at the start of a project that determine its success
👉 Where even experienced teams tend to stumble – despite already having an ambassador program in place