🇬🇧 Michaela leads the content team at the Digital First Marketing Group digital agency. She specializes in building the personal brands of top executives on the LinkedIn platform. In addition to personal branding, she creates employer branding communication strategies that connect corporate communication with individual employee communication. Along with her team, they have created projects for companies such as DNS or Metrostav, which have engaged up to fifteen percent of employees in LinkedIn communication across the entire company. This has significantly improved the brand positioning of these companies on the platform.