💼 Air Bank had a professional career site – videos where you wouldn’t even notice the people weren’t hired actors, but real employees; a perfect script, flawless visuals, everything polished like a top-tier commercial.

🔄 Yet when the time came to create a new career site, they decided to take a completely different approach – and build everything around their real employees. There was no better partner for the job than Cocuma, a team that truly knows how to uncover what people genuinely think – and communicate it in a human way.

🗣️ Cocuma started speaking with people across the company and launched the most extensive internal campaign in Air Bank’s history, focused on answering one key question: Who are we as an employer – through the eyes of those who know best: our employees?

🌍 In the age of AI tools, it’s no longer just about crafting technically perfect and visually appealing career pages with great copy. What really matters is authenticity and credibility. Cocuma created a career site for Air Bank that reflects reality, shows the company’s ambitions, values, and mindset in a way that employees themselves proudly share.

🚀 Together, they elevated the career site to a new level – more complex, more human, more believable.

🎤 Come hear the story behind this transformation and see the results for yourself. Let’s start doing things differently – together.